@mulambo I don't mean creativity in a hardware sense, I mean it in a sense of... it's hard to explain.
I remember the playing the early 16-bit and older systems and they had the weirdest ideas imaginable for games. You had games about earthworms in space suits (EW Jim), games about sentient toejam (Toejam & Earl), games about sentient dolphins fighting aliens (Ecco), just anything you could possibly think of.
Then the Xbox/Playstation era dawned and everything became corporate and uniform. Developers became afraid to take risks on new ideas because games were so expensive to make, so all they would make was endless shovelware sequels of whatever was popular (Call of Duty, anyone?) Anytime a creative game made it through the cracks and became popular, it got ten million sequels to the point where you couldn't even remember why you liked it in the first place (alas, Assassin's Creed).
And now everything is about DLC and developers sell games piecemeal because it's more profitable to charge gamers $60 for half of a game and $30+ for the other half.